Customer Acquisition

How to Build Brand Loyalty

How to Build Brand Loyalty

We caught up with our second speaker, CMO of a huge disruptor in the fitness industry on how she built brand loyalty. Stay tuned on the 22nd of August for when we announce our first 6 international speakers and our Early Bird Tickets! 

1. Invest in your community - We aimed at connecting our fitness enthusiasts and the studio owners through events, virtual dialog, and surprise and delight moments.

Grow your startup with ZERO budget

Grow your startup with ZERO budget

Sujan Patel, Co-founder of Web Profits gave a talk about how to grow your startup at StartCon. Even better? All of these methods are things you can do for FREE, to build your company right from the very beginning.

Rich content = Rapid growth

Rich content = Rapid growth

Today’s business world, is one of instant gratification where things 'go viral' faster than it takes your morning coffee to kick in. 

A viral blog post, YouTube video or tweet can gain huge exposure to your audience.

In a recent article, we focussed on how content marketing in the form of blogs can help grow your audience, but this is not the only content marketing strategy you could decide to adopt. 

Steps for Disrupting your Industry, the Nimble way

Steps for Disrupting your Industry, the Nimble way

Disruption is a buzzword used to describe innovative strategies implemented by companies.

So what is disruption, and why is it important to your business?

Chris Hexton on Behavioural emails for startups: The dos and don'ts

Chris Hexton on Behavioural emails for startups: The dos and don'ts

"Be bold enough to have a go and experiment"

Email marketing is often something completely new for startups, but it is something that if done well, can ensure valuable customer acquisition. 

Chris Hexton, founder and CEO of email marketing tool Vero, imparted some words of wisdom on StartCon entrepreneurs. 

Chris Hexton on growing through content: A case study

Chris Hexton on growing through content: A case study

"We've never raised any money"

Even if you have the best product in the world, with no customers, your business is going no where. 

For some businesses, online content is a great first step to growing your customers. 

At a recent StartCon event, Chris Hexton, CEO and Founder of Vero, went into detail about how this strategy worked for Vero.

Ray Chan on Building a Following

Ray Chan on Building a Following

“We don’t know anything about marketing. We don’t have anyone on our team who has a marketing background”

Ray Chan, the CEO and co-founder of online platform for humour 9GAG shared that their social media sites -- which boast impressive followings of 26 million on Facebook, 22 million on Instagram, and five million on Twitter -- are run by one person.

Mick Liubinskas on Going Global Without Boiling the Ocean

Mick Liubinskas on Going Global Without Boiling the Ocean

"Going Global and Being Focused: are two things I care deeply about"

Mick Liubinskas, Entrepreneur in Residence at muru-D wants Australia's startups to be more ambitious. 

Thomas Karemacher on How to Get Started with SalesforceIQ

Thomas Karemacher on How to Get Started with SalesforceIQ
“Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.” ~ Salesforce.com

Salesforce, the cloud computing company that started 16 years ago, reinvented customer relationship management (CRM) in the cloud. The 50-billion-dollar company, which was also once a startup, realized that startups today need an easy-to-use, out-of-the-box CRM solution. With that, they introduced SalesforceIQ, a solution to supercharge a startup’s sales team with relationship intelligence.