Jason Crusan is from a small startup you may have heard of… called NASA. He’s the director of their Advanced Exploration Systems division, which is itself part of NASA’s Human Exploration and Operations Mission Directorate. He came to speak at StartCon to update you all on changes in the space industry – and the huge opportunities ahead within that sector.
Building a startup is a time consuming and difficult slog, there is no denying it. You have to be a generalist and a specialist, wearing a thousand different hats simultaneously, managing people, contractors, investors, projects and even levels of toilet paper. All of these different priorities are important but are all competing for your most valuable resource, time.
As a tech start-up, you have probably thought about how you can raise your profile by partnering with relevant organisations through sponsorship and other commercial arrangements. Forging a partnership with the perfect partner is often all that is required to springboard a start-up, whether by way of an “anchor client”, though becoming an “official partner” or otherwise...
Today’s business world, is one of instant gratification where things 'go viral' faster than it takes your morning coffee to kick in.
A viral blog post, YouTube video or tweet can gain huge exposure to your audience.
In a recent article, we focussed on how content marketing in the form of blogs can help grow your audience, but this is not the only content marketing strategy you could decide to adopt.
On October 30th 2015 we announced a huge change. Sydstart was no more and we were becoming StartCon.
This came as a shock to the Sydney entrepreneur community who had grown to love Sydstart's annual conference in Sydney. When we meet Sydney entrepreneurs we are often asked the question "why StartCon?"
The reason is simple, we wanted to create a network for our entrepreneurs that had the ability to span outside of one city.
"Be bold enough to have a go and experiment"
Email marketing is often something completely new for startups, but it is something that if done well, can ensure valuable customer acquisition.
Chris Hexton, founder and CEO of email marketing tool Vero, imparted some words of wisdom on StartCon entrepreneurs.