Jason Crusan is from a small startup you may have heard of… called NASA. He’s the director of their Advanced Exploration Systems division, which is itself part of NASA’s Human Exploration and Operations Mission Directorate. He came to speak at StartCon to update you all on changes in the space industry – and the huge opportunities ahead within that sector.
The reason StartCon didn’t go to Melbourne this year is because Philip Dalidakis and his team couldn’t deliver on what they agreed upon in a signed letter. The Minister and his team tried to re-trade on multiple points including marketing support, and his department was so comically incompetent that they couldn’t turn around a basic sponsorship agreement in five months despite repeated prodding, to the point of absurdity.
Today’s business world, is one of instant gratification where things 'go viral' faster than it takes your morning coffee to kick in.
A viral blog post, YouTube video or tweet can gain huge exposure to your audience.
In a recent article, we focussed on how content marketing in the form of blogs can help grow your audience, but this is not the only content marketing strategy you could decide to adopt.
FULL VIDEO AVAILABLE HERE FOR A LIMITED TIME
This hour long video expert talk by Fred Schebesta, the Co-Founder and Director of finder.com.au who launched finder.com in the US in June 2015. Fred talks about their strategy for going global, why do so in the first place, how to choose markets, and more.
"Don't be Times Square"
More than 50 StartCon entrepreneurs joined us for a night of key insights from Founder of Finder.com and Finder.com.au, Fred Schebesta. The focus of the talk was going global: how, when, and why. Having launched in the US last year, Fred was keen to impart some lessons learned.
On October 30th 2015 we announced a huge change. Sydstart was no more and we were becoming StartCon.
This came as a shock to the Sydney entrepreneur community who had grown to love Sydstart's annual conference in Sydney. When we meet Sydney entrepreneurs we are often asked the question "why StartCon?"
The reason is simple, we wanted to create a network for our entrepreneurs that had the ability to span outside of one city.
"Be bold enough to have a go and experiment"
Email marketing is often something completely new for startups, but it is something that if done well, can ensure valuable customer acquisition.
Chris Hexton, founder and CEO of email marketing tool Vero, imparted some words of wisdom on StartCon entrepreneurs.
Scaling your business is a big step, and a big risk. Do it too early and you risk sinking capital into a move that might not achieve the necessary returns. On the other hand, if you don’t see the opportunity when it arises, you could miss a chance to make a lot of money. Or even worse, your company could stagnate and be overtaken by competitors.
So what are the signs you should be looking for?