Internet Marketing

How to Build Brand Loyalty

How to Build Brand Loyalty

We caught up with our second speaker, CMO of a huge disruptor in the fitness industry on how she built brand loyalty. Stay tuned on the 22nd of August for when we announce our first 6 international speakers and our Early Bird Tickets! 

1. Invest in your community - We aimed at connecting our fitness enthusiasts and the studio owners through events, virtual dialog, and surprise and delight moments.

Grow your startup with ZERO budget

Grow your startup with ZERO budget

Sujan Patel, Co-founder of Web Profits gave a talk about how to grow your startup at StartCon. Even better? All of these methods are things you can do for FREE, to build your company right from the very beginning.

Rich content = Rapid growth

Rich content = Rapid growth

Today’s business world, is one of instant gratification where things 'go viral' faster than it takes your morning coffee to kick in. 

A viral blog post, YouTube video or tweet can gain huge exposure to your audience.

In a recent article, we focussed on how content marketing in the form of blogs can help grow your audience, but this is not the only content marketing strategy you could decide to adopt. 

VIDEO: Fireside Chat with Chris Hexton on Behavioural Email Marketing

VIDEO: Fireside Chat with Chris Hexton on Behavioural Email Marketing

 

Chris Hexton is CEO and Co founder at getvero.com an behavioural email marketing platform. 

At a Fireside Chat with Head of StartCon, Cheryl Mack, Chris discussed email marketing, behavioural marketing and growth through content. 

Chris Hexton on Behavioural emails for startups: The dos and don'ts

Chris Hexton on Behavioural emails for startups: The dos and don'ts

"Be bold enough to have a go and experiment"

Email marketing is often something completely new for startups, but it is something that if done well, can ensure valuable customer acquisition. 

Chris Hexton, founder and CEO of email marketing tool Vero, imparted some words of wisdom on StartCon entrepreneurs. 

Chris Hexton on growing through content: A case study

Chris Hexton on growing through content: A case study

"We've never raised any money"

Even if you have the best product in the world, with no customers, your business is going no where. 

For some businesses, online content is a great first step to growing your customers. 

At a recent StartCon event, Chris Hexton, CEO and Founder of Vero, went into detail about how this strategy worked for Vero.

Email Marketing 101: Chris Hexton Fireside chat

Email Marketing 101: Chris Hexton Fireside chat

"Startups aren't emailing enough" 

Over 50 StartCon entrepreneurs were in for a night of email marketing advice from CEO and Founder of Vero, Chris Hexton. 

Alaister Low on Keys to Success in Internet Marketing

Alaister Low on Keys to Success in Internet Marketing

“Everything You Know About Internet Marketing is Wrong.” 

That’s Alaister Low’s straightforward introduction to his SydStart 2015 keynote presentation. Alaister is the Senior Director of Warrior Forum and Warrior Payments. Alaister shared fresh insights on internet marketing with the crowd at SydStart and especially pointed out that startups, growth, funding and PR don’t matter without customers.

Ray Chan on Building a Following

Ray Chan on Building a Following

“We don’t know anything about marketing. We don’t have anyone on our team who has a marketing background”

Ray Chan, the CEO and co-founder of online platform for humour 9GAG shared that their social media sites -- which boast impressive followings of 26 million on Facebook, 22 million on Instagram, and five million on Twitter -- are run by one person.