SYDNEY, August 22, 2017: StartCon today announces top international speakers from Pinterest, SkyScanner, Dribbble, ClassPass, Moz and Segment as part of the initial lineup for Australia’s largest startup & growth conference.
Six years ago this month, Marc Andreessen published “Software is eating the world”, predicting the rise of disruptive technology companies such as Uber, Facebook, Google, Netflix, AirBnB and Freelancer.com, which would transform entire industry categories.
We chatted with John Egan, Growth Engineer at Pinterest on ways to reactivate dormant users. John and his Growth team have reactivated over 10 million dormant users on Pinterest, primarily through push notifications.
1) Try having their friends re-invite them back to the platform. Facebook surfaces low engaged/dormant users in the "People You May Know" list, to try and get you to send a friend request to them.