We sat down with the 16 year old enterpreneur, Rebecca Rusinovic, Founder of Bahama Belle Skincare on hustling on a dream she's had since she was 13.
Our 4th speaker is passionate about culture, and attributes it as a key factor to her company's success. By incorporating and reinforcing culture, she believes that all startups can benefit. She shares with us some of the benefits of creating and living your company culture every day.
Culture is essentially how do things get done around here. Are you conscious of your culture? If not, you might want to start. Here are 3 reasons why you need to define your company culture:
Building a startup is a time consuming and difficult slog, there is no denying it. You have to be a generalist and a specialist, wearing a thousand different hats simultaneously, managing people, contractors, investors, projects and even levels of toilet paper. All of these different priorities are important but are all competing for your most valuable resource, time.
As a tech start-up, you have probably thought about how you can raise your profile by partnering with relevant organisations through sponsorship and other commercial arrangements. Forging a partnership with the perfect partner is often all that is required to springboard a start-up, whether by way of an “anchor client”, though becoming an “official partner” or otherwise...
“The main point of difference for Sparrow is the user experience. Not just booking through the app, but the support afterwards. Adrian [Ciaschetti, co-founder] has been taking calls at midnight from customers, trying to give them the best possible support, which I’m sure his girlfriend isn’t enjoying."
The reason StartCon didn’t go to Melbourne this year is because Philip Dalidakis and his team couldn’t deliver on what they agreed upon in a signed letter. The Minister and his team tried to re-trade on multiple points including marketing support, and his department was so comically incompetent that they couldn’t turn around a basic sponsorship agreement in five months despite repeated prodding, to the point of absurdity.