a/b testing

Freelancer.com’s Rainmaker Willix Halim on the Key Ingredients to Optimized Growth

Freelancer.com’s Rainmaker Willix Halim on the Key Ingredients to Optimized Growth

“Live and breathe hiring people smarter than you.” That was one of many nuggets of wisdom from Willix Halim, Senior Vice President of Growth at Freelancer.com. 

In his SydStart presentation, 17 Million Users Through Data Science and Funnel Optimization - That advice became even more memorable when he added a tinge of humour to it saying, “...because I want to play on Facebook all day and have all my guys get 100% growth.”

Hiring the best has proven to be a highly effective strategy since Freelancer’s growth team, under Willix’s leadership, has been one of the company’s main drivers for reaching 17 million users. In his meaty presentation, Willix discussed data science, funnel optimization and several other key principles to achieving exponential growth for startups.   

Sean Ellis talks about the 3 stages of Growth Hacking Success

Sean Ellis talks about the 3 stages of Growth Hacking Success

“Growth comes in stages. If you fail the first stage, you’re going to fail the next stages,” Sean Ellis said at the recently held SydStart conference.

Sean’s more than 10 years’ experience in growth and marketing started at LogMeIn and Uproar, and later on at Dropbox and Eventbrite. His most important takeaway when he founded his own company, GrowthHackers.com, was this: get the early years and the traction right.

According to Sean, there are three stages of growth – determining product/market fit, stacking the odds, and scaling growth.