branding

How to Build Brand Loyalty

How to Build Brand Loyalty

We caught up with our second speaker, CMO of a huge disruptor in the fitness industry on how she built brand loyalty. Stay tuned on the 22nd of August for when we announce our first 6 international speakers and our Early Bird Tickets! 

1. Invest in your community - We aimed at connecting our fitness enthusiasts and the studio owners through events, virtual dialog, and surprise and delight moments.

Nick Robinson on Building a Billion Dollar Brand

Nick Robinson on Building a Billion Dollar Brand

How do you incorporate the idea of fun in building your brand?

Nick Robinson, Quest Nutrition’s Chief Marketing Officer talked about Building a Billion Dollar Brand: The Strategy of Fun at SydStart 2015. Discover how the Quest team unleashed the power of YouTube and other approaches they’ve done to establish their brand.

Andrew Hyde on Growing the Largest Hackathon Series in the World

Andrew Hyde on Growing the Largest Hackathon Series in the World

"I've been lucky a lot" 

Andrew Hyde, founder of Startup Weekend, admits immediately that his success has in some part been down to luck. Being in the right place at the right time. However it was his ability to make connections and introductions that meant he was the right entrepreneur for the job.