customer acquisition

3 Ways to Reactivate Dormant Users

3 Ways to Reactivate Dormant Users

We chatted with John Egan, Growth Engineer at Pinterest on ways to reactivate dormant users. John and his Growth team have reactivated over 10 million dormant users on Pinterest, primarily through push notifications. 

1) Try having their friends re-invite them back to the platform. Facebook surfaces low engaged/dormant users in the "People You May Know" list, to try and get you to send a friend request to them.

Rich content = Rapid growth

Rich content = Rapid growth

Today’s business world, is one of instant gratification where things 'go viral' faster than it takes your morning coffee to kick in. 

A viral blog post, YouTube video or tweet can gain huge exposure to your audience.

In a recent article, we focussed on how content marketing in the form of blogs can help grow your audience, but this is not the only content marketing strategy you could decide to adopt. 

Are you Global Ready?

Are you Global Ready?

Scaling your business is a big step, and a big risk. Do it too early and you risk sinking capital into a move that might not achieve the necessary returns. On the other hand, if you don’t see the opportunity when it arises, you could miss a chance to make a lot of money. Or even worse, your company could stagnate and be overtaken by competitors.

So what are the signs you should be looking for?

Alaister Low on Keys to Success in Internet Marketing

Alaister Low on Keys to Success in Internet Marketing

“Everything You Know About Internet Marketing is Wrong.” 

That’s Alaister Low’s straightforward introduction to his SydStart 2015 keynote presentation. Alaister is the Senior Director of Warrior Forum and Warrior Payments. Alaister shared fresh insights on internet marketing with the crowd at SydStart and especially pointed out that startups, growth, funding and PR don’t matter without customers.

Ray Chan on Building a Following

Ray Chan on Building a Following

“We don’t know anything about marketing. We don’t have anyone on our team who has a marketing background”

Ray Chan, the CEO and co-founder of online platform for humour 9GAG shared that their social media sites -- which boast impressive followings of 26 million on Facebook, 22 million on Instagram, and five million on Twitter -- are run by one person.

Mick Liubinskas on Going Global Without Boiling the Ocean

Mick Liubinskas on Going Global Without Boiling the Ocean

"Going Global and Being Focused: are two things I care deeply about"

Mick Liubinskas, Entrepreneur in Residence at muru-D wants Australia's startups to be more ambitious. 

Oli Gardner on the Four Corners of Conversion

Oli Gardner on the Four Corners of Conversion

"Shitty marketing pisses me off." This is the statement Oli Gardner opened his keynote with at SydStart 2015. 

He said he clicks on everything he sees – every link, email, paid ad, banner, and social, because he wants to get a sense of how marketing is and how it's being done. He wants to see if he can spot trends, and find a way to help people make it better.

Freelancer.com’s Rainmaker Willix Halim on the Key Ingredients to Optimized Growth

Freelancer.com’s Rainmaker Willix Halim on the Key Ingredients to Optimized Growth

“Live and breathe hiring people smarter than you.” That was one of many nuggets of wisdom from Willix Halim, Senior Vice President of Growth at Freelancer.com. 

In his SydStart presentation, 17 Million Users Through Data Science and Funnel Optimization - That advice became even more memorable when he added a tinge of humour to it saying, “...because I want to play on Facebook all day and have all my guys get 100% growth.”

Hiring the best has proven to be a highly effective strategy since Freelancer’s growth team, under Willix’s leadership, has been one of the company’s main drivers for reaching 17 million users. In his meaty presentation, Willix discussed data science, funnel optimization and several other key principles to achieving exponential growth for startups.