internet marketing

Chris Hexton on Behavioural emails for startups: The dos and don'ts

Chris Hexton on Behavioural emails for startups: The dos and don'ts

"Be bold enough to have a go and experiment"

Email marketing is often something completely new for startups, but it is something that if done well, can ensure valuable customer acquisition. 

Chris Hexton, founder and CEO of email marketing tool Vero, imparted some words of wisdom on StartCon entrepreneurs. 

Ray Chan on Building a Following

Ray Chan on Building a Following

“We don’t know anything about marketing. We don’t have anyone on our team who has a marketing background”

Ray Chan, the CEO and co-founder of online platform for humour 9GAG shared that their social media sites -- which boast impressive followings of 26 million on Facebook, 22 million on Instagram, and five million on Twitter -- are run by one person.

Nick Robinson on Building a Billion Dollar Brand

Nick Robinson on Building a Billion Dollar Brand

How do you incorporate the idea of fun in building your brand?

Nick Robinson, Quest Nutrition’s Chief Marketing Officer talked about Building a Billion Dollar Brand: The Strategy of Fun at SydStart 2015. Discover how the Quest team unleashed the power of YouTube and other approaches they’ve done to establish their brand.

Oli Gardner on the Four Corners of Conversion

Oli Gardner on the Four Corners of Conversion

"Shitty marketing pisses me off." This is the statement Oli Gardner opened his keynote with at SydStart 2015. 

He said he clicks on everything he sees – every link, email, paid ad, banner, and social, because he wants to get a sense of how marketing is and how it's being done. He wants to see if he can spot trends, and find a way to help people make it better.

Freelancer.com’s Rainmaker Willix Halim on the Key Ingredients to Optimized Growth

Freelancer.com’s Rainmaker Willix Halim on the Key Ingredients to Optimized Growth

“Live and breathe hiring people smarter than you.” That was one of many nuggets of wisdom from Willix Halim, Senior Vice President of Growth at Freelancer.com. 

In his SydStart presentation, 17 Million Users Through Data Science and Funnel Optimization - That advice became even more memorable when he added a tinge of humour to it saying, “...because I want to play on Facebook all day and have all my guys get 100% growth.”

Hiring the best has proven to be a highly effective strategy since Freelancer’s growth team, under Willix’s leadership, has been one of the company’s main drivers for reaching 17 million users. In his meaty presentation, Willix discussed data science, funnel optimization and several other key principles to achieving exponential growth for startups.   

Sean Ellis talks about the 3 stages of Growth Hacking Success

Sean Ellis talks about the 3 stages of Growth Hacking Success

“Growth comes in stages. If you fail the first stage, you’re going to fail the next stages,” Sean Ellis said at the recently held SydStart conference.

Sean’s more than 10 years’ experience in growth and marketing started at LogMeIn and Uproar, and later on at Dropbox and Eventbrite. His most important takeaway when he founded his own company, GrowthHackers.com, was this: get the early years and the traction right.

According to Sean, there are three stages of growth – determining product/market fit, stacking the odds, and scaling growth.