Herry Wiputra is the CTO of Campaign Monitor, also known as the "Apple of email marketing". While they've enjoyed exponential growth, they’ve had their hiccups too, including unwieldy code that took a long time to update. He shares how his role shaped their team structure and has helped create scalable growth.
“Growth comes in stages. If you fail the first stage, you’re going to fail the next stages,” Sean Ellis said at the recently held SydStart conference.
Sean’s more than 10 years’ experience in growth and marketing started at LogMeIn and Uproar, and later on at Dropbox and Eventbrite. His most important takeaway when he founded his own company, GrowthHackers.com, was this: get the early years and the traction right.
According to Sean, there are three stages of growth – determining product/market fit, stacking the odds, and scaling growth.