VIDEO: Fireside Chat with Chris Hexton on Behavioural Email Marketing

VIDEO: Fireside Chat with Chris Hexton on Behavioural Email Marketing

Teaser trailer from fireside chat with Chris Hexton - For full length video click here. 

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Chris Hexton is CEO and Co founder at getvero.com an behavioural email marketing platform.

At a Fireside Chat with Head of StartCon, Cheryl Mack, Chris discussed email marketing, behavioural marketing and growth through content.

Chris Hexton and his Co Founder used content marketing to get their brand recognised and increase customer sign-ups. Just one blog post led to 400 leads in 24 hours. Chris discussed this strategy in detail.

As Vero specialises in Behavioural Marketing, Chris also discussed how this can be applied to your business in detail. Right through from customer tracking, to segmenting your lists for optimum customer acquisition and retention.

StartCon is Australia’s premier startup and growth conference and also runs a series of regular events in Sydney.

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