We chatted with John Egan, Growth Engineer at Pinterest on ways to reactivate dormant users. John and his Growth team have reactivated over 10 million dormant users on Pinterest, primarily through push notifications.
1) Try having their friends re-invite them back to the platform. Facebook surfaces low engaged/dormant users in the “People You May Know” list, to try and get you to send a friend request to them.2) Leverage holidays or other seasonal events. Many retailers have sophisticated email campaigns in October/November as the holiday shopping season starts to ramp up. Facebook has had success with birthdays and “Year in Review” as hooks to re-engage dormant users.3) Make sure you optimise your login and password reset flows. You would be amazed at how many potential users you’re losing because they can’t remember their login information. Look at your login funnel the same way you would look at your signup funnel.
John will be at StartCon this year, secure your tickets to learn more about re-engagement, growth hacking and innovation.
