Category: Sales & Marketing
Sales & Marketing| 2 min read
Startups to Scale Up – 3 Common Mistakes
Our 7th international speaker is Brian Balfour, Founder of Reforge and ex-VP Growth of HubSpot. Brian shared with us 3 of the most common mistakes he see's start-ups make when transitioning to a stand up.1. The first mistake is thinking more of what got you to where you are, will take forward. In the early stages, you are typically using traction channels. These are channels that are lower competition and cost but typically have lower ceilings. At some point, you have to transition and focus on one of five major channels to scale. Layering on additional traction channels won't move the needle.
Sales & Marketing| 1 min read
How to Increase Conversions Through Personalisation
We chatted to our 5th Speaker, VP of Growth of a data-driven marketing company on how he increased conversions down the funnel. A year ago our Growth team started using third-party data to create hyper-personalized experiences throughout the funnel, driving a dramatic increase in conversion rates.