Category: Sales & Marketing
Sales & Marketing| 5 min read
Thomas Karemacher on How to Get Started with SalesforceIQ
“Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.” ~ Salesforce.comSalesforce, the cloud computing company that started 16 years ago, reinvented customer relationship management (CRM) in the cloud. The 50-billion-dollar company, which was also once a startup, realized that startups today need an easy-to-use, out-of-the-box CRM solution. With that, they introduced SalesforceIQ, a solution to supercharge a startup’s sales team with relationship intelligence.
Sales & Marketing| 6 min read
Nick Robinson on Building a Billion Dollar Brand
How do you incorporate the idea of fun in building your brand?Nick Robinson, Quest Nutrition’s Chief Marketing Officer talked about Building a Billion Dollar Brand: The Strategy of Fun at SydStart 2015. Discover how the Quest team unleashed the power of YouTube and other approaches they’ve done to establish their brand.
Sales & Marketing| 3 min read
Niti Shah on how marketing has changed (and what you can do about it)
No one wakes up and says, “I wanna see an ad today.”Niti Shah, Asia Pacific Marketing Manager of HubSpot, the most successful inbound marketing company in the world, talked about how marketing has changed and what you can do about it.
Sales & Marketing| 5 min read
Oli Gardner on the Four Corners of Conversion
"Shitty marketing pisses me off." This is the statement Oli Gardner opened his keynote with at SydStart 2015. He said he clicks on everything he sees – every link, email, paid ad, banner, and social, because he wants to get a sense of how marketing is and how it's being done. He wants to see if he can spot trends, and find a way to help people make it better.
Freelancer.com’s Rainmaker Willix Halim on the Key Ingredients to Optimized Growth
“Live and breathe hiring people smarter than you.” That was one of many nuggets of wisdom from Willix Halim, Senior Vice President of Growth at Freelancer.com. In his SydStart presentation, 17 Million Users Through Data Science and Funnel Optimization - That advice became even more memorable when he added a tinge of humour to it saying, “...because I want to play on Facebook all day and have all my guys get 100% growth.”Hiring the best has proven to be a highly effective strategy since Freelancer’s growth team, under Willix’s leadership, has been one of the company’s main drivers for reaching 17 million users. In his meaty presentation, Willix discussed data science, funnel optimization and several other key principles to achieving exponential growth for startups.
Sean Ellis talks about the 3 stages of Growth Hacking Success
“Growth comes in stages. If you fail the first stage, you’re going to fail the next stages,” Sean Ellis said at the recently held SydStart conference.Sean’s more than 10 years’ experience in growth and marketing started at LogMeIn and Uproar, and later on at Dropbox and Eventbrite. His most important takeaway when he founded his own company, GrowthHackers.com, was this: get the early years and the traction right.According to Sean, there are three stages of growth – determining product/market fit, stacking the odds, and scaling growth.