Hear from Guillaume at StartCon this year! Tickets are available now.
We chatted to our 5th Speaker, Guillaume Cabane, VP of Growth at Segment of a data-driven marketing company on how he increased conversions down the funnel.
A year ago our Growth team started using third-party data to create hyper-personalized experiences throughout the funnel, driving a dramatic increase in conversion rates.
We started at the bottom of the funnel (where there is more first-party data) and worked our way up. From our website to Livechat, from the signup experience to the onboarding emails, we drove massive conversion improvements.
What’s next once the funnel is optimized with extremely personalized and relevant messaging? We are continuing our path upwards, before the beginning of the funnel. We’re identifying, scoring and messaging individuals within specific companies before even themselves know about us. Before they even know they need us.
We’re building a machine that contacts the right person at the right company at the right time with the right message. Just like the best sales rep would do – but at scale.
Want to hear more? Tickets are now open!
