Kim Walsh, HubSpot’s Global Director of Startups has been at HubSpot for over 7 years. Having started her career there in sales, she shares with us her thoughts on sales for startups and increasing the pace of innovation.
How can corporates and government best support the growth of innovation and startups
Corporates and government should do all they can to support the growth of innovation. Carve out time, energy, human capital, and budgets. Startups are the engine of our economies. The communities they form, the talent they recruit, the products they make, the jobs they create, and the lives they improve can all be leveraged to transform communities.
3 Tips on how startups can scale their sales globally
1. Build a sales operating system that matches the way your customers want to acquire your product or service.
2. Understand if your GTM strategy is direct vs through a partner or a little bit of both. Make sure your unit economics support your GTM engine.
3. Build a sales team to match your GTM strategy, freemium, enterprise, etc.
How do you hire for sales without a sales background? What are 3 qualities that make an outstanding sales rep from a good one?
Look for someone who is driven, hungry to succeed, self motivated and curious to always learn more. “Better, better, never best.”
Kim will be speaking at StartCon! Make sure your grab your tickets below.
