Sales & Marketing| 5 min read
Thomas Karemacher on How to Get Started with SalesforceIQ
“Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.” ~ Salesforce.comSalesforce, the cloud computing company that started 16 years ago, reinvented customer relationship management (CRM) in the cloud. The 50-billion-dollar company, which was also once a startup, realized that startups today need an easy-to-use, out-of-the-box CRM solution. With that, they introduced SalesforceIQ, a solution to supercharge a startup’s sales team with relationship intelligence.
Leadership & People| 6 min read
Phil Morle of Pollenizer on Lean Startup Thinking
Phil Morle, co-founder and CEO of startup incubator Pollenizer, started his Sydstart workshop by explaining, "Today I'm going to talk about how I think about getting massive – which we all want to do when we're in a startup – and how you do that in a more systematic, predictable, less uncertain way using lean startup.
Product| 4 min read
Poppie Pack on the Fundamental Process of Design
Poppie Pack, senior designer at Canva, spoke about the importance of design to establish a brand identity at the SydStart Workshops. “The way you’re going to present and portray yourself to your audience is absolutely vital,” she said.
Finance & Funding| 9 min read
Tim Benbow on Business Incentives and Arrangements for Startups
Tim Benbow, Director of R&D and Technology at Ernst & Young, introduced his Sydstart workshop with this statement: "If you see an accounting firm doing a presentation at a startup conference, you might think it's going to be a bit dull, but hopefully I'll keep you interested for 20 minutes or so. What I want to do today is just run through a number of things that we've been finding really recently that help companies who are in the startup phase."
Leadership & People| 9 min read
Lawrence Crowther and Catherine McGarvey on Creating a Culture Where People Want to Work
Do you like the culture in your workplace? In this SydStart workshop by Pivotal Labs, Lawrence Crowther (Sydney Director) and Catherine McGarvey (New York Director) talked about the importance of creating a culture where people want to work.Find out the culture they have at Pivotal Labs and how it changed the way they build software.