Sales & Marketing| 6 min read
Nick Robinson on Building a Billion Dollar Brand
How do you incorporate the idea of fun in building your brand?Nick Robinson, Quest Nutrition’s Chief Marketing Officer talked about Building a Billion Dollar Brand: The Strategy of Fun at SydStart 2015. Discover how the Quest team unleashed the power of YouTube and other approaches they’ve done to establish their brand.
Leadership & People| 3 min read
Kim Dotcom on the Future of the Internet
“The Internet has become a gathering ground for surveillance agencies. They’re taking all our data and communications”The revelations of Edward Snowden put to light what is going on with privacy and the government intrusions that are taking place, he said. With all the revelations and media hype, one would think that the government would stop, but they haven’t.
Leadership & People| 4 min read
Pete Cooper on the State of the Startup Ecosystem
“We are 15 years into the biggest wealth creation and social impact wave to ever hit humanity – driven by the Internet and mobile.”Pete Cooper, the founder of The Start Society, iCentral and Sydstart had a lot to say about disruptive innovation.
Leadership & People| 5 min read
Andrew Hyde on Growing the Largest Hackathon Series in the World
"I've been lucky a lot" Andrew Hyde, founder of Startup Weekend, admits immediately that his success has in some part been down to luck. Being in the right place at the right time. However it was his ability to make connections and introductions that meant he was the right entrepreneur for the job.
Finance & Funding| 6 min read
Craig Blair on Financing Your Startup (A Founder’s and VC’s Perspective)
Without returns, you don’t have venture capital. Without venture capital, you don’t have funding for startups.~ Craig Blair, AirTree VenturesPlanning to approach a venture capitalist to fund your startup? At the SydStart 2015 workshops, Craig Blair discussed how VCs like AirTree Ventures invest in startups. If you want to know the right way of approaching investors and how they fund businesses, read on and get tips from his presentation.
Product| 5 min read
Cyan Ta’eed on the Success Story and the MVP’s of Envato
“We fluked it. We learned our lesson. We test before we invest.”Co-Founder and Executive Director of Envato Cyan Ta’eed shared her insights on her SydStart keynote, A Tech Success Story and the MVP’s - The Macro and Micro of Envato.
Sales & Marketing| 3 min read
Niti Shah on how marketing has changed (and what you can do about it)
No one wakes up and says, “I wanna see an ad today.”Niti Shah, Asia Pacific Marketing Manager of HubSpot, the most successful inbound marketing company in the world, talked about how marketing has changed and what you can do about it.