Humans against Hold: How to use messaging to improve your customer experience
Today’s businesses don’t get to choose where their customers are. Consumers use multiple messaging channels that vary depending on geography, demographics, preference, or device. A siloed approach isn’t going to keep pace with consumers, especially if the experience is poor. With so much conversation in the messaging space about bots, OTT apps and more, Patrick Malatack, VP of Product Management at Twilio will break down what’s real, what’s not and how businesses need to be thinking about messaging as a growth tactic in order to stay relevant.